Arriving at Alma in 2022, I first worked from an existing graphic charter applied to growth campaigns. Gradually, the objective has been to evolve this charter towards a richer and more flexible system, capable of adapting to different marketing and event highlights with a growing focus on video and the brand’s expression in motion.

REFORM is a Parisian fashion brand built around timeless, functional pieces and a more sustainable approach to fashion. The challenge was to create a strong and coherent visual identity that could translate across every touchpoint of the brand, from its physical products to its digital presence.

After a competition involving four agencies, Soprasteria, a specialist in digital transformation, chooses Ici Barbès to launch its new campaign.

Insight : young people value their looks more than their health.

New brand identity for Skuurt News, an urban webzine with 15K followers on Instagram.

In 2019, Mini launch a new version of their iconic car : the Mini John Cooper Works. We recreated an incredible stunt to make everyone talk about this release.

Branding for Ame Yoga, an independent yoga instructor giving classes on the streaming platform Twitch.

Packaging concept made for Vert de Coeur, a handcrafted Gin made in France.

Kronenbourg, a famous French beer brand, is launching a 360 European communication operation to learn the correct pronunciation of its name in a fun way.

Here you can find a selection of logos I made these last years.