Reform
Branding • Webdesign • Shooting
REFORM is a Parisian fashion brand built around timeless, functional pieces and a more sustainable approach to fashion. The challenge was to create a strong and coherent visual identity that could translate across every touchpoint of the brand, from its physical products to its digital presence.
Year
2026
Credits
Client: Charlotte Denis Derville
Art Direction & Copywriter : Alexander Tolbinski
Photography : Léo XXX & Dante XXX
CONTEXT
I developed the complete brand identity and visual guidelines, defining the logo, typography, colour palette, graphic language and overall art direction. I also designed the e-commerce experience and directed the entire visual production for the website and social media, including the fashion shoot, product packshots and branded content. The project also extended to packaging and various digital and print assets, creating a consistent visual ecosystem for the brand.
Next Project
Alma
or explore all projects